Study Highlights Lack of Protections for Trans Americans

Amid fears that Trump will hinder efforts toward equality, a recent study found a lack of protections for trans people living in the U.S.

Conducted by LGBT think tank MAP (Movement Enhancement Project), the study “looks at legal equality across the country,” and analyzes state laws across five categories: Non-Discrimination, LGBT Youth Laws and Policies, Health and Safety, Ability for Transgender People to Correct the Name and Gender Marker on Identity Documents, and Adoption and Parenting.

The 2015 Supreme Court ruling in favor of marriage equality was a step forward for LGBT Americans. However, the study notes that over 200 anti-gay bills have been introduced in 20 states since the SCOTUS ruling.

To track LGBT-related policy around the country, MAP maintains LGBT Equality Maps. Updated daily to reflect the most current policy, these maps illustrate data on LGBT policies broken down by state. Find the maps here.

Lady Gaga shows LGBT love with halftime show

Aside from an aerial plunge and a mic drop, Lada Gaga’s performance at the 51st Super Bowl included a message of support for the gay community.

Among the hits selected for the show, Gaga performed “Born This Way,” which she wrote to voice her support for the LGBT population.

Before the show, she also wrote a message of inclusivity on her Instagram:

“I want to say thank you to my fans for cheering me on all these years. There will not be any guest performers tonight, I’m doing these 13 minutes solo! I dedicate every second to the love, diversity, compassion, and wild spirit of our fan base. To that kid who felt unwanted, or the grown up who remembers how hard it was to find acceptance. This is for you. It is also for those whose hearts and minds have opened to our message. Thank you for believing in us so we could be here today little monsters this is YOUR stage. And I’m gonna leave my heart on it so you never forget it. Let’s do this. Xoxo Love, Gaga p.s I LOVE YOU SO MUCH”

LGBT Buying Power Increases to Nearly $1 Trillion—a Huge Economic Impact.

Witeck Communications 2016 LGBT Buying Power Study

The collective buying power of lesbian, gay, bisexual and transgender (LGBT) adults in America has increased. Over the past several years, gay adult purchasing power has reached a record high of nearly $1 Trillion dollars. This amount rivals other minorities buying power in 2016 studies, making the LGBTQ demographic a desirable brand alliance. The numbers continue to grow, too.

The combined buying power in 2016 for LGBTQ adult American’s is up 3.7 percent since 2015. Witeck Communications conducted a recent study that estimates 7 percent of American adults identify as LGBT.

With growing purchasing power, companies seek to target the growing demographic. Brands are shifting to more inclusive advertising as a result.

Partnering with LGBTQ groups, causes, organizations or targeting products through inclusive marketing and advertising has proven effective.

Why? LGBT brand loyalty is higher than other minority groups when it comes to brands and decisions to purchase. This economic benefit also extends to family, friends, and others who support brands who bring diversity and inclusion into workplace culture and continue to reinforce a commitment to doing so.

When considering what matters most in advertising to the LGBTQ individuals and community, OUTBrands believes authenticity in support remains imperative. We assist in ensuring that LGBT marketing is not only authentic in brand support, but also in messaging and the representatives that speak out in marketing campaigns and outreach.

Information from “LGBT Purchasing Power Near $1 Trillion Rivals Other Minorities” written by Bloomberg. Data from Witeck Communications. Contact us to explore connecting with the LGBT community causes and raising awareness of brand inclusion and support. Read the full story on the LGBT purchasing power in the link below for projections of continued economic growth.


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Why Brands Are the Most Powerful LGBT Equality Advocates

CEO of Interbrand North America likens boycotts and brands taking bold positions with regard to socially conscious issues as a means through which to generate loyalty among like-minded customers. With the LGBT community, boycotts have had a huge economic impact on states policies and businesses that take positions that go against progressive initiatives for the gay community in the fight for equality. Last spring, North Carolina and Mississippi were under massive scrutiny for passing laws that were discriminatory against gay, lesbian, and transgender residents. Brands stuck together and called for repeal and threatened to stop or scale back business operations in the two states.

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The Best Places to Work 2016 Corporate Equality Index

The Human Rights Campaign Foundation’s 2016 Corporate Equality Index is recognized as the national bench marketing tool in measuring corporate policies relevant to lesbian, gay, bisexual and queer employees (LGBTQ). The 2016 report covers nearly every industry and geographical regions. 407 major businesses received a top score of 100 percent – distinguishing themselves as one of the best places to work for LGBT Equality. 2016’s CEI report includes evaluations of over 851 companies.

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