Marketing to the Gay Community in the Auto Business

Automotive companies have begun to take serious notice of the gay community and their impact on the bottom line. Still, there is a difference between taking notice and taking action. Automakers Subaru and Volvo were pioneers in developing traditional award-winning print campaigns targeted at gay and lesbian households. As marketing has shifted from print into digital, this same market reach is amplified, resulting in continued brand loyalty that comes with inclusive marketing and simplicity in cost-effectiveness and reach.

Our areas of expertise in the automotive business include:

  • New Model Launch Strategy
  • Model Branding and Advertising
  • Hybrid/Electric/Eco-Friendly/Green Marketing
  • Model Market Research (LGBT test drive)
  • Loyalty Programs
  • Social Media

Are you ready to get in the driver seat with inclusive and targeted LGBT marketing? Contact us to start the ignition.