Strategy and Planning

In today’s retail marketplace, online and offline content and branding requires Omnichannel consistency that considers the customer experience. The average consumer is flooded with a constant stream of information and options. With so many available options for where and how to buy a product or service, a targeted approach is especially important. This is where OUTBrands steps in. Working from data-driven knowledge of the GLBT demographic, we craft anOmnichannel experience with uniquely tailored digital strategy plans that will attract people to your brand, and convert them into loyal consumers.

We’re able to do this effectively not just because we understand online marketing, but because we have spent time getting to know LGBT consumers and identifying their needs. We will also take time to understand your needs, and apply our expertise in consumer research, technical analysis, search engine optimization, and digital marketing to place your brand in the best position to succeed as a supporter of the LGBT demographic.

Branding, Advertising and Strategic Planning Services Include the following:

  • eBusiness Strategy and Planning
  • eCommerce Strategy and Website design + Website Audits
  • Innovation Planning
  • Brand Strategy + Messaging + Communication Planning
  • Account Planning
  • Customer Insight
  • Marketing + Media Strategy
  • Segmentation and Multivariate Testing
  • Metrics Definition + Setting KPI’s for Analytics

 Are you ready to discuss your plan? Contact us to get started with planning your brand for an intro to the LGBT community.