LGBT MARKETING

Americans have experienced a significant evolution in their understanding and cultural acceptance of lesbian, gay, bisexual, and transgender (LGBT) lives. The lives for gay, lesbian, bisexual and transgender people are becoming more common in the media and in business policies, political debates, marketing campaigns, business partnerships, sponsorships, and more as the LGBT community receives media coverage of telling stories that intersect faith, family, the economy, healthcare, sports, entertainment and more. We believe in using these issues as an opportunity to appropriately cover LGBT issues and accurately reach the appropriate audience. How do we do it? Take a look at our capabilities and services.

2016 marks a record high for LGBT Americans—60 percent of Americans polled are satisfied with the acceptance of gays and lesbians. While this number has nearly doubled in a decade (32 percent in 2006) it begs the question as to what “satisfied” means, and highlights the need to address the remaining 40 percent. While growth in support and national progress toward acceptance and equality has realized major milestones, the push for true support and LGBT equality is an ongoing and necessary effort.

Many in the mainstream marketplace may not be aware of the gay, lesbian, bi-sexual, and transgender (LGBT) community as a consumer force that steers and heavily impacts Corporate America work policies, organizational diversity, and the economic success that comes with the inclusive support in advertising and policies. Ongoing legislative and political efforts to establish equality and raise awareness for the richly diverse LGBT individuals, families, and communities means choosing to ignore the LGBT demographic is no longer an option. Almost every person knows someone who identifies as lesbian, gay, bisexual, transgender or queer—whether an individual identifying as gay, or our friends, colleagues, neighbors, business leaders, and family members. Education and support makes a positive impact in acceptance of diversity as well as progress.

A national LGBT community has emerged and continues to come out due to the ongoing efforts of courageous LGBT leaders. Progress for the LGBT community is only strengthened by the supportive sentiments that grow as families, friends, and organizational policies become inclusive, welcoming individuals as equals no matter what sexual orientation and allowing equality no matter who someone loves.

The LGBT marketplace requires brands, corporations, entertainers, non-profits, and leaders who are charged with positioning and marketing strategy to consider what strategic alliances to form in branding, collaboration, and philanthropic efforts, and how to best obtain up-to-date information and data to reach this powerful community of loyal consumers. Read more about LGBT loyalty here > LINK to blog article

When considering where a brand or organization positions itself as a partner who seeks equal and accurate representation in the LGBT marketplace, OUTBrands knows strategic organizational inclusiveness welcomes a long-term alliance that drives this dynamic and influential demographic. OUTBrands brings market expertise resulting in refined and spirited campaigns that reflect up-to-date issues, passions, trends, similarities, differences, and considerations that drive the LGBT marketplace. OUTBrands bridges the gap that still exists in between brands and organizations with regard to market data and inclusiveness. OUTBrands understands the scope of the LGBT buying power, and the brand loyalty that comes with it.

OUTBrands offers a diverse range of specialized services to reach the LGBT market. From LGBT marketing to event planning, the many industries in global commerce that touch the LGBT community are a true reflection of the positive economic impact inclusiveness of LGBT individuals and their families has on successfully establishing diversity within all sectors of business, as well as the benefits LGBT diversity brings to American cities and local communities. In fact, no enterprise can escape the implications of decisions and alignment – both positive and negative – with regard to the LGBT demographic that weighs heavily in influencing the disposition of the gay consumer force.

Since the fight for LGBT equality began, so did the history of LGBT brand alliance and loyalty to brands inclusively marketing to the LGBT demographic, while supporting LGBT efforts through internal policies and external LGBT advertising. OUTBrands offers insights as an LGBT marketing expert, knowledgeable on current issues, able to educate groups and organizations that have limited knowledge, resources, and comprehension of the LGBT target market. OUTBrands brings expertise to LGBT advertising, and specializes in educating and properly representing the similarities and differences of a niche demographic, even down to specific data on lesbian, gay, bisexual, and transgender community and the ways the LGBT demographic is often misunderstood. Our support and understanding of the influential LGBT community includes consideration of inclusive policies, advertising, and branding.

OUTBrands ensures proper representation of the LGBT demo, which is often misrepresented in the mainstream marketplace. There is no “one size fits all” approach to reaching the LGBT demo, or a “type” of individual or group that accurately reflects the richly diverse LGBT community. Organizations that choose to support, advertise, and align branding to ongoing LGBT equality efforts help by choosing to educate rather than exclude. Actively taking a position alongside the LGBT community as a supporter welcomes a long-term allegiance – and just as organizations or groups thrive due to the diversity of individuals within the LGBT market working internally as cohorts, the same organizations and groups also see the economic impact of LGBT brand loyalty by reaching and supporting a powerful and loyal target-market.

Whether a company, a non-profit, a LGBT entrepreneur or entertainer, we encourage you to further explore LGBT marketing and its impact on the America’s rich diversity.