Imagine a historical alliance that makes a difference in establishing equality for all Americans.
This year marks a record high for LGBT Americans—60 percent of Americans polled are satisfied with the acceptance of gays and lesbians. While this number has nBGBTearly doubled over the past decade, “satisfied” does not mean “equal”. National progress toward equality is a result of leadership in education, awareness, and authentic representation in media, advertising, marketing with companies and organizations that inclusively align with the LGBT community.
The implications of an enterprise’s decisions and alignment with the LGBT demographic weighs heavily on influencing the disposition of the gay consumer force as well as the impact policies have on shaping lives.
Many in the mainstream marketplace may not be aware of the gay, lesbian, bi-sexual, and transgender (LGBT) community as a consumer force that steers and heavily impacts Corporate America work policies, organizational diversity, and the economic success that comes with the inclusive support in advertising and policies. Ongoing legislative and political efforts to establish equality and raise awareness for the richly diverse LGBT individuals, families, and communities means ignoring the LGBT demographic is no longer an option. Most Americans know someone who identifies as lesbian, gay, bisexual, transgender or queer: our friends, colleagues, neighbors, business leaders, and family members. Education and authentic LGBT support makes a positive impact in acceptance of diversity as well as progress.
The LGBT marketplace requires brands, corporations, entertainers, non-profits, and leaders who are charged with positioning and marketing strategy to consider what strategic alliances to form in branding, collaboration, and philanthropic efforts, and how to best obtain up-to-date information and data to reach this powerful community of loyal consumers. Read more about LGBT loyalty here
When considering where a brand or organization positions itself as a partner who seeks equal and accurate representation in the LGBT marketplace, OUTBrands knows strategic organizational inclusiveness welcomes a long-term alliance that drives this dynamic and influential demographic. Since the fight for LGBT equality began, so did the history of LGBT brand alliance and loyalty to brands inclusively marketing to the LGBT demographic, while supporting LGBT efforts through internal policies and external LGBT advertising.
OUTBrands brings market expertise through refined and spirited campaigns that reflect up-to-date issues, passions, trends, similarities, differences, and considerations that drive the LGBT marketplace. OUTBrands bridges the gap that still exists in between brands and organizations with regard to market data and inclusiveness. OUTBrands understands the scope of the LGBT buying power, and the brand loyalty that comes with it.
OUTBrands offers insights as an LGBT marketing expert, knowledgeable on current issues, able to educate groups and organizations that have limited knowledge, resources, and comprehension of the LGBT target market. OUTBrands brings expertise to LGBT advertising, and specializes in educating and properly representing the similarities and differences of a niche demographic, even down to specific data on lesbian, gay, bisexual, and transgender community and the ways the LGBT demographic is often misunderstood.
Actively taking a position alongside the LGBT community as a supporter welcomes a long-term allegiance. LGBT friendly organizations and groups thrive on the diversity of individuals working internally as cohorts. A proactive alliance also realizes the economic impact of LGBT brand loyalty through the reach and support of a powerful and loyal target-market. Whether a company, a non-profit, a LGBT entrepreneur or entertainer, we encourage you to further explore LGBT marketing and its impact on the America’s rich diversity.
MARKET INSIGHTS AND ANALYSIS
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